Photography, Design & 3D
equiso_cover.jpg

Equiso Smart TV

Good Idea. Awful Execution.

Good Idea. Awful Execution.

In 2012 a Kickstarter was created to create a device that made any TV into a smart tv through an Android-on-a-stick device controlled via a Wii style remote. This was before devices like the Amazon FireTV and Roku sticks, but at a time when devices that gave you a better smart tv experience were large and not really portable.

From Kickstarter To Retail

From Kickstarter To Retail

Slightly revised from the initial launch units, this design never made it before the company shuttered. Copy was revised on the front and the rear was restructured to read easier.

Display Case

Display Case

Some concepts for an end cap display.

Making a Point(er)

Making a Point(er)

A large amount of time was spent redesigning the cursor so it was legible on a screen from a distance, but not obstructive. A reticle was used to make it feel more accurate in some designs but somehow a sphere ended up being chosen.

Complimentary App

Complimentary App

This app would give users the ability to easily backup, restore or load their Equiso units.

Startup Wizard

Startup Wizard

Launch units used a tweaked version of the default Android setup guide. After hearing overwhelming customer feedback I revised it to feel more on a brand we were starting to develop.

Passing the Mom Test

Passing the Mom Test

This insert, that was fought to be included at launch but wasn't, was later added after being flooded with support calls soon after retail units went out.