Good Idea. Awful Execution.
In 2012 a Kickstarter was created to create a device that made any TV into a smart tv through an Android-on-a-stick device controlled via a Wii style remote. This was before devices like the Amazon FireTV and Roku sticks, but at a time when devices that gave you a better smart tv experience were large and not really portable.
From Kickstarter To Retail
Slightly revised from the initial launch units, this design never made it before the company shuttered. Copy was revised on the front and the rear was restructured to read easier.
Some concepts for an end cap display.
Making a Point(er)
A large amount of time was spent redesigning the cursor so it was legible on a screen from a distance, but not obstructive. A reticle was used to make it feel more accurate in some designs but somehow a sphere ended up being chosen.
This app would give users the ability to easily backup, restore or load their Equiso units.
Launch units used a tweaked version of the default Android setup guide. After hearing overwhelming customer feedback I revised it to feel more on a brand we were starting to develop.
Passing the Mom Test
This insert, that was fought to be included at launch but wasn't, was later added after being flooded with support calls soon after retail units went out.