Photography & Design
Equiso Box render.jpg

Equiso Smart Stick

A successful Kickstarter campaign that led to a retail launch in Walmart. Behind the scenes was another story marred with poor leadership, copyright infringement and embezzlement.

From Kickstarter To Retail

From Kickstarter To Retail

Slightly revised from the initial launch units, this design never made it before the company shuttered. Copy was revised on the front and the rear was restructured to read easier.

Making a Point(er)

Making a Point(er)

A large amount of time was spent redesigning the cursor so it was legible on a screen from a distance, but not obstructive. A targeting point was used to make it feel more accurate in some designs.

Startup Wizard

Startup Wizard

Launch units used a tweaked version of the default Android setup guide. After hearing overwhelming customer feedback I revised it to feel more on a brand we were starting to develop.

It's Never Easy

It's Never Easy

This insert, that was fought to be included at launch but wasn't, was later added after being flooded with support calls soon after retail units went out. 

Display Case

Display Case

Some concepts for an end cap display.

Growing Pains

Growing Pains

To celebrate one year since the Kickstarter launch, and to quell a growing number of upset customers, original backers were given the chance to update their Kickstarter models to retail units. Most never got theirs.

Complimentary App

Complimentary App

This app would give users the ability to easily backup, restore or load their Equiso units.