You Always Remember Your First
This project began in late 2013. It was my first time designing an app so there was a lot to learn along the way.
The first design draft of the app was well received. Looking back on it I see a lot of mistakes, but also some ideas that are in use today elsewhere.
Too Many Cooks
Lack of actual software engineers and "designed by committee" decisions doomed this before it got out of beta.
Slick Doesn't Sell
I designed a lot of pitch decks and marketing while programming continued to fall behind. Too much was spent on portraying this image of a fully realized company & app than actually making it.